Running game helps you get what you want for as little cost (money, time, effort, freedom, etc.) as possible. It works.
But why does it work?
Running game works because of how women are.
Boys are often told they need to jump though all sorts of hoops, be successful, hard workers, good earners, romantic, generous, sensitive, sweet, strong, chivalrous... on and on and on... to get a woman. But it's just not true.
How do we know it's not true?
One extreme way of knowing it's not true is that there are women who are sexually attracted to men in prison for being serial killers or for raping children.
A far more common way of knowing it's not true is that we all know young, attractive women who are or were with unreliable jerks and deadbeats; many of them allowed those guys to knock them up. Ever hear women talk about their ex husbands, ex boyfriends, baby daddies, and what terrible guys they are? Those are the guys who turned them on so much, they were willing to have intercourse and do all sorts of other sex acts with them.
The proof is in what women do, not in what they say they want.
There's a very small percentage of men that many women will immediately want to have sex with based solely on his body and face. Many of those men are gay. Other than that, it's about how you carry yourself and what she thinks you can do for her.
There are a few women who are legitimately chaste, and others who make men wait a really long time. Running game helps you to avoid spending much time, money, etc. on those.
There have always been women who are willing to hook up. But in recent decades women have told us that they can enjoy casual sex just as much as men, and more women have been willing to live that out. And who are we to mansplain any different? Believe women!
Many women, including young, attractive women, want to have sex with "bad boys."
When a woman is just looking for a hook up, she doesn't want one with the responsible, dependable, nice guys. Those guys she might eventually want to marry; she makes those guys wait. She might allow those guys to take her to nice dinners, an expensive show. But when she wants a booty call, she wants a guy who will show up, get the job done, and not get clingy or needy.
If she's just looking for a booty call, you can be that guy. If she is willing to have sex on the first, second, or third date with a guy who behaves a certain way, as she's thinking he is mysterious or a challenge, or can pay her way through life or give her access to money, power, fame, networking, etc., you can behave in a way that has her thinking that you're that guy. Running game gets her to see you as one of those guys, and not the boring, dependable, reliable nice guy she will go on expensive dates with but not have sex with, at least not until he's spent a lot on her.
Many women will divide men they're willing to date into two categories, whatever they call those two categories, and they will quickly have sex with the "bad boy" category and make the the "meal ticket" guy wait. "I don't want him [meal ticket guy] to think I'm a slut!" They don't care if the bad boy thinks of her that way as they aren't counting on him to wife them up. They're just having fun with the bad boy. Another way I've seen this expressed, in a women's magazine, is "I knew we weren't going to have a future so I slept with him to get it over with."
Now, she might think you're not boyfriend or husband material but that she can change you into boyfriend/husband material. She might think she can tame you. It is very common for women to think that they can change a man for the "better" or more to her liking. Or, she might think she can make the leap from booty call or hookup into girlfriend. That's great. Those are two of THE reasons running game works. Some women want to treat the man or their "relationship" like a project. It's a challenge. If she thinks her vagina has the magic power to do that, she'll do what you want. By the time she realizes (or admits) you're not going to change, if she ever does realize that, you'll already have had enough of her.
Running game also works because very attractive women often don't see themselves as very attractive. They see every flaw, or what they think is a flaw. If they gain a pound they are bummed out. Conversely there are many unattractive women who have inflated perceptions of their appeal. Hot young women think that if a guy seems to have better things to do than take her to concerts or hang around cuddling or doing chores or errands for her, that if he seems confident and in charge, she'd better try to impress him with affection. It turns her on if a man who has better things to do than be with her throws a little attention her way once a week or less.
Running game works because men who run game aren't looking for a wife. They aren't looking for a woman with whom to raise children. They are looking for young, hot women who will be enthusiastic lovers without him having sunk hardly any cost into the situation. Men who run game aren't going to compromise. They aren't going to sacrifice. They aren't going to hand their genitals to a woman so she can keep them in her purse as he does her bidding like a beaten dog.
She'll do what he wants for now; everything else can be sorted out later. That's what she thinks. "Plausible deniability," used by women, is a man's friend. "Well, we had drinks and one thing led to another. I thought we had something going on, that it was going somewhere."
Running game also works because of how women treat each other, their competitive nature. I wrote more extensively about that here.
Do you think that all those women who've dated Leonardo DiCaprio have been unaware of his track record? Sure, he's rich, famous, attractive, and supposedly hung, but I have no doubt some of those women think they are the one who can make it past age 25 with him. Those have been with him because of his reputation, not despite it. It pays to advertise.
In some parts of the country, there are enclaves of various ethnicities. For example, in the greater Los Angeles area, there are communities of Persians, Armenians, Koreans, Vietnamese, Indians, so on and so forth. (Some are now citizens or were born here and thus are citizens automatically, some are immigrants, some are just visiting.) Many of the young women in these communities are expected to marry men in the same community or the country they or their parents or grandparents are from, and there is some pressure to be chaste until then. But until they're ready to marry, they'll have discrete, casual sex with guys outside of that community, because it is like it doesn't count. They can pretend it never happened. Nobody has to know. If you're running game, you can be that guy for those women.
For men who want a lot of sex, and sexual variety, with no strings attached and without much cost, running game works. Meanwhile, marrying costs a man much, and he might not get much sex and will almost certainly not get much variety.
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