Wednesday, November 20, 2013

Jumping the Shill

I think he's dead wrong on certain things, but the Bill Handel Show is a regular part of my morning radio habit. I enjoy the rest of the on-air staff, including the traffic/aviation expert Mike Nolan, and Handel himself is often the perfect target for jokes by his cohosts. It is more the show itself than Handel that gets me, as evidenced by how I still enjoy listening (and often enjoy it more) when someone is filling in for Bill. With most other shows, the moment I hear that there's a guest host I catch up on my backlog of podcasts. I 've always liked Walter E. Williams filling in for Limbaugh, and I'll often listen to Mark Steyn, too.

Anyway, Handel reads a lot of the ads that run on his show, often including his personal testimonials, sometimes live but often recorded. Maybe I'm just grouchy, but in recent weeks his ads have jumped the shark for me. It's not like I was rushing out to buy the stuff he was advertising anyway, but I've been turned off the last couple of weeks. I'm finding his ads irritating and annoying. It probably isn't Handel himself, but rather the copy. For example, he's been promoting a weight loss company that has brick & mortar locations. He says the reason it works is "accountability". Since you have to show up and be weighed in front of the people who are helping you to lose weight (mind you, you are paying those people) you don't want to disappoint them. Really? Really? People who don't give a rodent's behind about how their spouse feels about them gaining and retaining weight are going to care what someone they're employing thinks? In some of the ads, he's even used the word "magic". Get out of here. In another ad, Handel is trying to convince people to buy advertising on the station, which is owned by Clear Channel. Maybe it is a sign of desperation from a corporation that has tens of billions of dollars in debt? Part of what irritates me about the ad is that is claims to tell us what the "smart" people are doing. Because, you know, you are a flipping idiot.

Maybe it isn't Handel, because there's a McDonald's ad that various people, like different traffic reporters, have been reading that has been irritating me. I don't care if their coffee is made from "real Arabica beans" or the eggs in their breakfast are "fluffy". In fact, I'd rather the word "fluffy" not be used to describe meaty food.

I'm rapidly turning into a grumpy old man, apparently.

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