Wow, Wal-Mart has announced several initiatives to promote men workers and men-owned businesses, since men have been hit harder by the recession.
These are some of the things included:
It will source $20 billion from men-owned businesses in the U.S. and will double its sourcing from such businesses in every market globally.
It will also offer training, market access and career opportunities to 60,000 men working in factories to help them "develop the skills they need to become more active decision-makers in their jobs and for their families."
In markets around the world, Wal-Mart will work with major professional service firms and merchandise suppliers with more than $1 billion in sales to increase male representation on Wal-Mart accounts.
Wait... wait... Aw, shucks, I got that wrong. I had to go back and read the story by Andrea Chang at LATimes.com again. Switch the sexes, of course. Uh,except that men HAVE been hit harder by the recession.
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