Call-in talk shows, especially those relying on drivers for a good chunk of their audience, are dealing with generations who are not making as many phone calls in general. Tom Leykis dealt with this problem on his live show.
In recent weeks, Dr. Laura was telling listeners she had open lines on a daily or almost daily basis, something I can't recall hearing on her show before. Heading into the Memorial Day weekend, she announced this past Friday that, rather than restricting calls to those she'd begin with "How may I help you?" that were strictly about moral dilemmas and relationships (how to handle a mean coworker, what parent is to do about their troubled teen, should the caller keep dating this person) with the occasional "Just want to tell you that you've helped me so much", she would open it up to broader, seemingly apolitical topics. "What do you want to chat about?" became the opening of each call.
It's really a contrast from just a few months ago, when she'd say "No more calls today about your husband cheating on you or your adult kid being a snowflake who won't move out", which further narrowed the acceptable calls.
Rather than resuming the previous, long-term format after the holiday on Tuesday, she kept the newly adjusted format going.
Another huge, simultaneous change, is that she's being softer and more mellow in her voice and tone. Whether this is due to market research, a lack of calls (people being afraid to be chewed up and spit out), or some good thing in her personal life, I don't know. But the result seems to be positive. A majority of listeners commenting like the show better this way, and I agree it is easier on the ears.
If our culture moves further and further away from phone calls to other ways of communicating, Dr. Laura might have to, reluctant as she may be, incorporate some live social media involvement in her show. Calls and letters from listeners are great, but adapting to more might be necessary.
I hope her show is around as long as she has said she wants it to be.
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